According to the latest IDC report, Apple remains the leader in the portable product market. The company shipped 21.2 million units of these products in the first quarter of 2020, which is 29.3% of the total.
Compared to the first quarter of 2019, the company grew by 13.3 million units or 23.7% of the market share and grew by 59.9% compared to the previous year.
IDC says Despite the fact that Apple Watch shipments declined due to supply chain difficulties, Apple has still had strong results thanks to the Beats and AirPods line of products – as wireless headphones are also considered portable products.
One of the factors that prompted consumers to buy more wearable accessories is the COVID-19 pandemic, as many people work from home and need better headphones to ‘increase productivity’. Smartwatch production was affected, however, as components were shared with smartphones whose manufacturing process was reduced due to COVID-19.
‘The hearing aid category appeared to be holding up to the market oppressive forces caused by COVID-19,’ said Jitesh Ubrani, research manager for IDC Mobile Device Tracker. ‘Consumers were demanding these sophisticated earphones not only to be able to play audio, but also to increase productivity, as many of them were forced to work from home and were looking for ways to reduce ambient noise, while keeping in touch with their smartphones and smart assistants. ”
Xiaomi comes directly to Apple with 10.1 million units delivered in the first quarter of 2020 or 14.0% of the market share. Other companies listed on the wearables market are Samsung, Huawei and Fitbit. Worldwide shipping of portable devices rose 29.7% year over year to 72.6 million units in the first quarter of 2020.
As Apple is expected to launch its first AirPods Studio over-ear headphones for its own brands later this year, accessory deliveries may increase further in the near future.