Sunday , August 9 2020

Apple hires James Video Manager James DeLorenzo to head the sports department at Apple TV

Apple continues to hire professionals to improve its on-demand Apple TV + video service. The company has now hired a manager James DeLorenzoDeLorenzo was also a senior vice president of Audible, Inc., an Amazon company focused on audiobooks and storytelling.

DeLorenzo will work with the Apple TV team to lead sports-related projects and bring his expertise from his work at Amazon to Apple. This confirms previous reports that Apple is investing in live sports for its Apple TV + streaming service.

Another report from Sports shop every day mentions that Apple is interested in negotiating the Pac-12 conference on media rights deals from 2024. Sports events that are missing from many streaming services due to cable rights would be broadcast live to Apple TV + subscribers.

Apple TV + currently offers a collection of original films and TV shows that were bought or produced by Apple. Live sports partnerships would be a way for Apple to stand out from the competition because its streaming platform still has a limited catalog compared to competing video services.

Apple has not yet commented on James DeLorenzo’s attitude or sports-related projects for Apple TV +.

About Asmaa Sims

Asmaa, who was born and raised in Pakistan, now lives in New York and works in a technology company. He also writes blog articles about technological developments.

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